Which slots should be used in gambling creatives in popular geos to get a high CR?
Driving traffic to gambling offers requires careful development of creatives. And one of the effective ways to attract the target audience, which will not only deposit FD, but also continue to play for a long period, is to demonstrate popular slots in creatives. In fact, this is one of the key elements of successful campaigns in the gambling niche. The choice of slots depends on the geography and especially the characteristics of the target audience. In this article, we will consider which games arbitrageurs should use in different regions in 2024. We will base our analysis on a snapshot of slot popularity statistics presented in offers from the SharkLink affiliate network.
What popular slots should you use for creos in different GEOs?
Below are the most popular slots to which users in different countries react best and are more willing to play these games.
Azerbaijan: Focus on classics and innovations
Aviator
This popular crash-game attracts with its simplicity and the opportunity to win a large prize within seconds. The mechanics are straightforward and easy to understand, as the player simply needs to fix the increased rate before the plane, gradually gaining altitude, sharply rises upwards.
Lucky streak 3
A classic fruit-themed slot with clear mechanics, popular among local fans of traditional games and avid gamblers from Azerbaijan.
Hot Fruits 100
Another fruit-themed slot that offers more paylines. Additionally, players are more inclined to engage with such slots due to the bonus features. An excellent choice to attract the target audience seeking variety.
Energy Coins: Hold and Win
A slot with popular Hold and Win mechanics and bright graphics that attract attention. Players are offered multiple chances to win: mini, minor, major, grand.
Kazakhstan: From Ancient Civilizations to Volcanoes
Similar to Azerbaijan, the crash game Aviator enjoys great popularity among audiences from Kazakhstan. However, alongside this game, standard slots familiar to many experienced players also maintain their positions. Below, we will list several such slots.
Coin Volcano
A "hot" and bright visuals with volcanoes and lava. Players are invited to try their luck and hit the jackpot with additional multipliers by filling just 9 slots. This creates the illusion of easy winnings and motivates repeated deposits.
Egypt fire и Sun of Egypt 2 & 3
These Egyptian-themed slots invite players to immerse themselves in the world of ancient civilizations and treasure hunts. Experienced players, upon seeing creatives featuring these slots, easily recognize products from the provider 3 OAKS and are confident in their increased chances of hitting the jackpot. This is explained by the slot mechanics, which include Scatters with Wild-type multipliers, as well as a bonus game with fairly frequent "“spins”.
Turkey: Sweet Wins and Olympic Scale
These Egyptian-themed slots invite players to immerse themselves in the world of ancient civilizations and treasure hunts. Experienced players, upon seeing creatives featuring these slots, easily recognize products from the provider 3 OAKS and are confident in their increased chances of hitting the jackpot. This is explained by the slot mechanics, which include Scatters with Wild-type multipliers, as well as a bonus game with fairly frequent "“spins”.
Sweet Bonanza
A vibrant graphical slot with cascading reels offering exciting wins and bonus features.
Sugar Rush
Another sweet slot offering cluster payouts and bonus features. Experienced webmasters who have been targeting this geo for a long time joke in chats that the local audience is characterized by a traditional love for Oriental sweets, so they are much more willing to click on creative with this particular slot.
Gates of Olympus и Gates of Olympus 1000
Greek mythological theme slots attract players with their high multipliers and potential for big wins.
Despite the high volatility, these slots have high retention rates in the target geo.
Portugal: Aztec Treasures and the Wild West
Among European GEOs, Portugal stands out for the special passion of players and the target audience for the Wild West theme. This is confirmed by the best conversion rates of those creatives showcasing the slots "Fire in the Hole 2" and "Le Bandit".
Fire in the Hole 2
Fire in the Hole 2 is a slot from the provider Nolimit City. This Wild West-themed slot, set in the times of the Gold Rush and with significant winning potential, has remained popular among Portuguese players for several years.
Fire in the Hole 2 may not be very popular according to the number of players actively searching for it. However, among the target audience from Portugal, this slot is in extraordinary demand.
Le Bandit
Le Bandit is a slot machine from Hacksaw Gaming. Based on the number of players who search for it on the Internet, Le Bandit is one of the most popular slot machines. Players are attracted by the high PV (percentage of profit) which is 96.34%, as well as the possibility of receiving a maximum jackpot of 10,000x the bet amount.
Sugar Rush 1000
This sweet slot with high multipliers attracts players with its potential for big wins. Moreover, players are not deterred by the traditional warning from the Pragmatic Play provider about the critically high volatility, due to the large number of lines in the slot.
Aztec Clusters
The Aztec civilization-themed slot with cluster payouts offers exciting gameplay. Creatives with these slots show high CTR in various sources, particularly in Portugal.Webmasters targeting Portugal admit that the popularity of this slot can be explained by the fact that parts of Latin America were colonized by the Portuguese in the past, and the mystical Aztec theme still attracts the local target audience.
Brazil: In Search of Treasures and Big Fish
Brazil is a country of bright colors, lively music, and boundless festive vibes. Therefore, when selecting slots to showcase in creatives targeting the Brazilian audience, it's important to consider these characteristics.Due to their passionate mentality and eagerness for diversity and new emotions, the Brazilian audience chooses a wide variety of slots. However, even among them, there are a few favorites.
Fortune Gems
The theme of precious gemstones, a universal symbol of wealth and luxury, will resonate with players' desire for luck and prosperity.
Big Bass Splash
Fishing is a popular hobby in Brazil, so a slot with a fishing theme and colorful characters can evoke positive emotions and associations with leisure.
20 Coins™
The simplicity and classic style of this slot, combined with the opportunity for big wins, can attract the attention of players, who appreciate clear rules and a fast pace of play.
Fortune Tiger
The image of the tiger, a symbol of strength and good luck, even in the Chinese style, may be particularly attractive to Brazilian audiences, considering the popularity of football and its symbolism.
Don't forget: bright colors, dynamic music, and elements of carnival atmosphere will make your creatives even more appealing to the Brazilian audience.
Mexico: Passion for crash games and live communication
Alongside popular options like Aviator and Sugar Rush in other regions, the Mexican audience has a special interest in the following slots:
Big Bass Bonanza
This popular fishing-themed slot with 3 rows and 10 lines offers exciting gameplay and not only the chance to win big, but also additional prizes for participating in Pragmatic Play's Drops & Wins tournaments.
Crazy Time
The live dealer slot offers exciting gameplay and the opportunity to win big prizes. The presence of a live dealer particularly enhances the Conversion Rate, since for the Mexican mentality, live communication remains one of the main aspects in any product.
Gates of Olympus
This slot with a Greek mythological theme has already been mentioned in Geo Turkey, but its high multipliers and potential for big wins also attract the Mexican audience. This is surprising as, based on mentality, one might not expect Mexican players to be interested in the mythology of other continents.
Demonstrating this slot in creatives ensures a high CTR and CR due to its recognizability, constant flashing in many advertising campaigns and bright special effects with an aggressive design and realistic voice acting.
India: From Playful Jokers to Mythical Gods
When choosing slots to showcase in creatives targeting the Indian audience, it's important to consider cultural sensitivity and visual preferences. Bright colors, familiar motifs, and themes that resonate with Indian mythology and folklore can significantly enhance the slot's appeal.
Let's look at a few examples:
Betty Bonkers
The slot features bright colors and dynamic gameplay. It may appeal to a young, but financially capable audience from major metropolises seeking energetic and fun entertainment.
Joker Stoker
On the contrary, showcasing the Joker Stoker slot in creatives, helps capture the attention of older players who appreciate a classic style with added elements of humor.
In addition to the main slot with 40 lines, players are offered a bonus card game with the ability to multiply winnings.
Jester Bags
This slot, with its colorful bags of gold and cheerful joker, may evoke traditional Indian celebrations and entertainment, so the creatives also provide excellent conversion rates. Particularly good results are observed with video creatives.
Mjölnir Splash
With its Scandinavian theme, this slot may appeal to players interested in epic battles and mythology, although additional adaptation of the visual style may be required for the Indian market.
Gemstones Gold
With its luxury and sparkle of precious gemstones, it can attract the attention of players who appreciate the aesthetics of wealth and luxury. It's worth noting that in India, even in the 21st century, the division of society into castes remains a characteristic factor, but if a slum dweller becomes a millionaire today, no one will judge him. Therefore, this slot in Creo can evoke an association with a rich life and motivate players to play slots, constantly making repeated deposits in pursuit of their dreams.
Africa: Fruit Cocktails on Treasure Islands
Africa is a continent with a rich cultural heritage, breathtaking landscapes, and diverse traditions. When choosing slots to showcase in creatives targeting the African audience, it's important to consider these unique characteristics.
Here are a few examples of slots that, according to advertisers' statistics,are especially in demand among local audiences:
Gemstones Gold
Just like the popularity of this slot in India, in African countries, the theme of gemstones is associated with wealth and prosperity among the audience. The demonstration of this slot in advertising may resonate with the desire for success and well-being.
Bikini Island Deluxe
Exotic islands and bright colors can be associated with the beauty of African nature and coastal relaxation.
Jokers Invasion
The humor and fun that jokers bring are universal across all cultures, so this slot could be successful in Africa.
Fruity Mayan & Totty Fruity Fruits
Fruit themes combined with Aztec masks, especially exotic fruits native to Africa, can be attractive to players. Bright colors and juicy fruits create positive emotions and associations with the generous gifts of nature.
It's important to remember that Africa is a continent with diverse cultures and preferences. Therefore, before launching an advertising campaign, it's crucial to conduct thorough research on the target audience and adapt creatives considering the specifics of each region.
In addition to the theme, webmasters should pay more attention to the musical accompaniment, graphics, and overall design, which should align with the cultural characteristics of the African audience.
The Conclusion
The list provided above is not exhaustive, as the selection of slots for creatives depends on the specific target audience, the goals of the advertising campaign, and the characteristics of the traffic source. It's important to remember that these are just general recommendations, and the choice of slots for creatives should be based on a deep analysis of the target audience, their preferences, and motivations.
However, based on this data, arbitrageurs can increase the effectiveness of their campaigns and attract the attention of players in different regions, ensuring high-quality traffic, which provides grounds to request a rate increase.