Excel affiliate

Excel Affiliates is a British casino program running since 2014 for brands like Spinzwin, Monster Casino, Fruity King and Conquer Casino under UKGC licenses. The Excel affiliate program gives 50% RevShare for the first 3 months and carries no negative over. Important for a Ukrainian team: the Excel affiliate program is built for the UK market, so it is valuable to those running UK traffic rather than UA-GEO.

What the Excel affiliate program is and who it fits

You send players via a referral link to one of the British brands, and the MAP dashboard counts NGR and accrues a percentage or flat fee. The brands hold UKGC licenses, so conversion and player trust in Britain run high.

• SEO and content sites for UK casino, since the brands hold UKGC licenses.
• Teams with British traffic, since the products are built for the UK player.
• Webmasters who value lifetime, since income comes from a player while they stay active.

Cooperation models: RevShare, CPA, CPL and Hybrid

Excel offers tiered RevShare, while CPA, CPL and Hybrid are agreed with a manager.

Takeaway: newcomers get 50% RevShare for the first 3 months, then a 35-50% grid by performance. There is no sub-affiliate tier here.

Commission size and what moves your income

RevShare starts at 50% for the first 3 months, then the rate depends on results.

• The first 3 months are a fixed 50% RevShare of NGR, with no negative carryover.
• After 3 months a 35-50% grid applies, the tier set by your performance.
• There is no bundling: a weak brand does not drag the income of others down.

Income is driven by UK traffic quality and player LTV: active depositors keep the rate in the upper grid.

How to register with Excel affiliate and start

Registration goes through an application, then a manager reviews the account.

1. Open the Excel Affiliates site and start registration.
2. Fill the form: contact, site and UK traffic sources.
3. Confirm participation and wait for application review (checkpoint).
4. Agree the model and payout method with a manager (checkpoint).
5. Generate an Excel referral link and grab promo.
6. Launch traffic and withdraw from 20 GBP.

Traffic requirements and working with GEO Ukraine

Excel works with the British player, so traffic GEO is the deciding factor here.

• Allowed: SEO and content sites for UK casino.
• Allowed: paid traffic to a British audience.
• Allowed: running several UK brands at once.
• Banned: incentivized and bonus-hunter traffic.
• Banned: bot, fraud and substituted clicks.
• Banned: traffic breaching UKGC gambling advertising rules.
• On Ukraine: products target the UK market, so for a UA team this is UK traffic, not UA-GEO.

Violations block the account and void commission, and off-target traffic is not paid.

Tools for webmasters: dashboard, tracking and promo

The MAP dashboard gives detailed reports, tracking and creatives.

Affiliate payouts: timing, minimum and methods

Excel pays once a month within 20 days, with a minimum from 20 GBP.

• Frequency: once a month, paid within 20 days for the prior period.
• Minimum: 20 GBP for most methods, but 500 GBP for bank transfer.
• Methods: Neteller, BACS, bank transfer and PayPal.
• The negative resets, a negative balance does not carry over.

Nuance: bank transfer carries a 500 GBP floor, so e-wallet methods suit smaller sums.