Betsson

The Betsson affiliate program, officially known as Betsson Group Affiliates (BGA), is the partner division of Betsson Group, an international gaming company whose roots go back to 1963. The program brings together more than 18 online casino and sportsbook brands and lets webmasters, media buyers and content-site owners monetise their traffic through the activity of referred players. A partnership with Betsson suits large media-buying teams as well as individual publishers working across regulated markets in Europe and Latin America.

Betsson Affiliate Program Overview

How the Betsson program works: a partner places a tracking link or banner taken from the media gallery, and the system records clicks, registrations and deposits from referred users. Once a player signs up under your Betsson affiliate ID, they are tied to your account, and you earn a share of the revenue they generate for the entire period of their activity.

What sets Betsson apart is the mix of recognisable brands, transparent real-time reporting and flexible payout models. The program does not carry over negative balances to the next month, and results across different partner sites are counted separately, so a minus on one brand does not eat into a plus on the others.

Key cooperation terms:

• commission is earned on net revenue (RevShare), per qualifying deposit (CPA) or through a combined scheme (Hybrid);
• traffic from review sites, SEO projects, media buying, streaming and email campaigns is accepted in line with the anti-spam policy;
• website owners, media buyers and entrepreneurs can become Betsson partners after passing moderation;
• commission is paid from the brand’s real revenue generated by referred players’ gameplay.

Betsson Reward Models

The table below explains the payout mechanics and helps you pick a model that fits your traffic:

Advantages of the Betsson Affiliate Program

The main advantage of a partnership with Betsson is a RevShare rate of up to 45% on selected brands, one of the highest among licensed operators. On top of that comes a portfolio of more than 18 products — including Betsson, Betsafe, NordicBet, CasinoEuro, Inkabet, Rizk, Guts and Jalla Casino — so a partner can match the offer to a specific GEO and audience.

Why Betsson affiliates find the program convenient:

• monthly payouts by the 10th through the Affiliate Wallet, with withdrawals at any time;
• no negative carryover and separate accounting per brand;
• real-time tracking and detailed reports by player and event (NRC, NDC, deposits, revenue);
• an HTML5 media gallery with banners, responsive landing pages and free games;
• multilingual support in over 30 languages and a personal Key Account Manager.

Betsson brands operate in regulated jurisdictions, which boosts player trust and conversion, while the group’s long history makes cooperation with Betsson predictable over the long term.

How to Get Started

1. Go to the official Betsson partner site — betssongroupaffiliates.com.
2. Fill in the registration form with details about yourself and your promotion channels.
3. Wait for the support team to review and approve your account.
4. Activate the Affiliate Wallet and choose the brands and offers to promote.
5. Generate personal tracking links and banners and launch your traffic.
6. Track your statistics and receive payouts by the 10th of the following month.

Summary

Betsson Group Affiliates is a mature, technology-driven affiliate program with high RevShare rates, a broad portfolio of trusted brands and transparent financial mechanics. The combination of flexible reward models, no negative carryover, a convenient Affiliate Wallet and quality support makes the Betsson affiliate program a strong choice for webmasters and teams in licensed gambling and betting. Before scaling traffic, it is worth agreeing the optimal cooperation model for specific GEOs with your manager.