RedTrack

RedTrack is a cloud-based performance marketing tracker that pulls clicks, conversions and spend from every channel into a single report.

Tracking runs server-side on first-party data, so measurement does not depend on browser pixels, and conversions are pushed back into ad accounts through the Conversions API to feed platform bidding algorithms. The problem it addresses is a familiar one: numbers in the ad account, the tracker and internal reporting rarely agree. RedTrack applies one attribution rule across search, paid social, native placements and email alike, which gives every channel a comparable figure.