Branch
Branch is a mobile measurement and deep linking platform built around one job: getting a user from any channel straight into the right screen of an app rather than dumping them on a website homepage.
It generates branded short links, QR codes and deep links, tracks the journey from first click through to in-app action, and stitches scattered touchpoints into a single attribution picture. The hard part here is technical. Web-to-app handoff breaks differently across every combination of operating system, browser and social app, and the platform handles more than six thousand such edge cases so the route holds.
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Branch is a mobile measurement and deep linking platform built around one job: getting a user from any channel straight into the right screen of an app rather than dumping them on a website homepage.
It generates branded short links, QR codes and deep links, tracks the journey from first click through to in-app action, and stitches scattered touchpoints into a single attribution picture. The hard part here is technical. Web-to-app handoff breaks differently across every combination of operating system, browser and social app, and the platform handles more than six thousand such edge cases so the route holds.
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