SiGMA North America 2026 from SiGMA
SiGMA North America 2026 from SiGMA
SiGMA North America is the SiGMA Group’s debut summit in Mexico, running 1 to 3 September at the Centro Banamex exhibition centre in Mexico City. The event is bilingual (Spanish and English) and built as a bridge between the mature US and Canadian market and the fast-growing Spanish-speaking Latin America. The organiser expects around 4,000 delegates, 1,000 operators, more than 150 speakers and over 200 exhibitors and sponsors, with more than 40% of the audience at C-suite level.
Location:
Time:
The programme spans iGaming, fintech, affiliate marketing and emerging tech. Announced topics include regulation across the US, Canadian and Mexican affiliate ecosystems, AI player personalisation and reaching the LATAM mobile audience. A separate evening, the SiGMA North America Awards on 1 September, recognises companies and specialists across the region. For media buyers, the value here is direct access to Latin American GEOs and face time with regional operators.
What to expect
The three-day summit blends conference sessions, a large expo, startup pitches and awards.
- Conference & Panels: daily from 10:00 to 16:00, covering regional rules, AI and market entry.
- Expo Floor: more than 200 B2B and B2C exhibitors, open from 10:00 to 18:00.
- SiGMA Pitch North America: ten shortlisted startups present live to investors.
- SiGMA North America Awards: an evening ceremony on 1 September for regional companies and professionals.
- VIP lounges and networking dinners: access for Premium and Platinum pass holders.
Daily schedule
The event spreads across three days, with core content by day and networking in the evening.
1 September (Day 1)
- Conference opening, first panels and keynotes on the LATAM market.
- Evening: SiGMA North America Awards ceremony.
2–3 September (Days 2–3)
- Continued conference programme and exhibition floor activity.
- SiGMA Pitch North America and networking events for the C-level audience.
Ticket pricing
An early bird rate is in effect at the time of writing; licensed operators and verified affiliates can apply for a free Standard pass.
| Pass type | Price |
| Standard Pass (early bird) | USD 404, USD 510 at the door |
| Platinum Pass (full access, networking dinners, tours) | USD 1,075, USD 1,290 at the door |
| Affiliate / Operator Pass | Free Standard, subject to status approval |
Verticals:
iGaming
Betting
Affiliate
Fintech
