Kukuruku

Kukuruku is an ecosystem and marketplace platform in the iGaming vertical, uniting several gambling brands within a single product. Users receive a single account, a shared wallet, and a bonus system, as well as a convenient onboarding process without having to register separately with each brand.

The platform’s main idea is to simplify the player journey and transform the chaotic brand search into a convenient iGaming ecosystem with discovery mechanics, a retention system, and a personalized experience.

How Kukuruku Works

Traffic is attracted through:

• In-App traffic;
• Facebook;
• Telegram;
• SEO;
• ASO;
• PPC;
• Native;
• Push;
• UAC;
• Influencer traffic;
• Arbitrage teams.

After registration, players gain access to multiple brands within a single platform without re-registration, through a single account with a shared wallet and bonus system.

Kukuruku acts as an intermediary ecosystem layer between the player and the gambling brands.

How Kukuruku’s terms differ

The main differences between Kukuruku and traditional affiliate brands:

Partners gain the opportunity to work not with a single brand, but with multiple merchant brands within a single ecosystem platform, which increases user retention and LTV.

 Kukuruku Commission Structure

Kukuruku operates on a CPA model. Payouts depend on the country, traffic quality and volume, retention, LTV, fraud level, traffic sources, and the affiliate’s experience. Strong partners can benefit from customized rates, increased CPA, exclusive terms, personalized KPI models, and increased rates for Tier-1 and LATAM.

 Who can become a Kukuruku partner:

• Affiliate manager;
• Media buying team;
• SEO team;
• Telegram owner;
• Arbitrage team;
• Influencer;
• Traffic owner;
• Network/sub-affiliate partner.

Priority is given to partners with iGaming experience and an understanding of anti-fraud and retention metrics.

 What earns commission at Kukuruku:

• FTD;
• High-quality traffic;
• KPI fulfillment;
• Active users;
• Repeat deposits;
• Activity within the ecosystem.

In some cases, activity across multiple brands, ACPU, merchant progression, and user LTV are also taken into account.

 Basic Terms of Partnership

• CPA model;
• Anti-fraud moderation;
• Basic traffic quality criteria;
• Compliance with GEO restrictions;
• Retention and quality KPIs;
• A customized approach to scaling.

 How to Get Started

1. Contact the Head of Affiliate

To begin collaboration, please contact the Kukuruku Affiliate Program Manager via Telegram: @Ihor_HS.

When submitting your application, please include your experience in iGaming, GEO, traffic sources, estimated volumes, case studies, or example results.

2. Moderation and Onboarding

After the initial meeting, the Kukuruku team evaluates the quality of traffic sources, discusses GEO and approaches, helps select the optimal sales funnel, and provides onboarding and basic launch recommendations. 3. Receiving offers, launching traffic

After moderation, the affiliate receives CPA offers, tracking links, postback settings, acquisition recommendations, and access to analytics and support.

Kukuruku helps with onboarding, optimization, anti-fraud monitoring, and improving retention and quality metrics.

4. Analytics and payments

After launch, the affiliate receives statistics, analytics, support from an affiliate manager, and regular payments according to the CPA model.

 FAQ

Which countries does Kukuruku work with?

Users aged 18 and older can register. We work with users from Russia, Uzbekistan, the CIS, Tier 1 countries, and Latin America.

 Which traffic sources show the best results, and are there any restrictions on approaches?

In-App, Telegram, ASO, UAC, Facebook, and influencer traffic show the most stable results. Kukuruku focuses on high-quality traffic and long-term retention, so aggressive spam, incentive abuse, motivated fraud, and blackhat methods may be limited or prohibited.

 What determines payout amounts, and are customized terms available?

Payout amounts depend on GEO, traffic quality and volume, retention, LTV, fraud level, traffic sources, and affiliate stability.

For large and stable affiliates, customized CPA, exclusive terms, and personalized KPI models are available.

 How does Kukuruku help scale traffic and improve results?

Kukuruku provides:

• a personal affiliate manager;
• creative assistance;
• onboarding and CRM expertise;
• analytics;
• product-focused funnel support;
• GEO and scaling recommendations;
• custom landing pages;
• retention tools;
• Telegram/CRM ecosystem.

 What level of support does a partner receive during their work?

A partner receives:

• a personal manager;
• operational support;
• assistance with traffic optimization;
• analytics;
• anti-fraud support;
• a scaling assistant;
• recommendations for acquisition and retention.

Active partners have access to custom terms, priority support, joint tests, and participation in closed launches and new products.