King Billy Affiliate Program
King Billy affiliate, known as King Billy Partners, is the direct advertiser of the King Billy and TOMB RICHES brands, running in iGaming since 2017 on the SoftSwiss Affilka platform. The brands hold two licenses, Curacao and Malta (MGA), which is rare for an affiliate offer. King Billy partners fits SEO teams and media buyers on premium Tier-1 GEOs: Australia, Canada, Japan, India, Ireland, New Zealand. Two numbers stand out: tiered RevShare up to 50% and a lifetime cookie.
King Billy affiliate program overview
The flow is transparent for a direct brand: register at kingbilly.partners, take your King Billy referral link, run traffic, and read monthly stats in Affilka. Every point below comes from the AFFCatalog card.
- Payout models are tiered RevShare from 25% to 50%, CPA and hybrid by arrangement, plus a 5% sub-affiliate tier.
- Two brands (King Billy and TOMB RICHES) on Curacao and Malta (MGA) licenses, which lifts player trust.
- The cookie is lifetime, so repeat deposits from a referred player keep crediting the partner.
- Payouts run monthly via bank transfer, Neteller, and Skrill; the minimum is 100 EUR for e-wallets and crypto, 300 EUR for bank transfer.
- Negative balance is reset, admin fee is 35%, and effective NGR by AGD data sits near 65%.
- Target GEOs are Tier-1 and Tier-2 (Australia, Canada, Japan, India, Finland, Norway); branded traffic is forbidden.
King Billy reward structure
King Billy RevShare is progressive and tied to monthly NGR, so the rate climbs with the revenue of referred players. New partners start on a higher rate.
| Model | How it accrues | Size |
|---|---|---|
| RevShare | Share of NGR, rises with monthly revenue | 25-50% |
| CPA | Fixed payout per player | by arrangement |
| Hybrid | Fixed part plus a share of NGR | by arrangement |
| Sub-Affiliate | Percentage of referred webmasters revenue | 5% |
The RevShare grid by monthly NGR:
| Monthly NGR | RevShare rate |
|---|---|
| up to 1,000 EUR | 25% |
| 1,001 to 2,500 EUR | 30% |
| 2,501 to 5,000 EUR | 35% |
| 5,001 to 10,000 EUR | 40% |
| 10,001 to 50,000 EUR | 45% |
| over 50,001 EUR | 50% |
A separate starter perk: under the program terms, new partners get 50% RevShare for the first three months, which speeds up the path to break-even. The formula is: commission equals (NGR minus the 35% admin fee) times the rate, where NGR equals bets minus wins, minus bonuses, minus chargebacks. With the admin fee, effective NGR is near 65%.
Advantages of the King Billy affiliate program
- Lifetime cookie: repeat deposits from a referred player credit the partner with no time cap.
- A Malta (MGA) license plus Curacao lifts trust and conversion on premium markets.
- Progressive RevShare from 25% to 50% by monthly NGR, with a transparent grid.
- New partners get 50% RevShare for the first three months for faster break-even.
- Two brands (King Billy and TOMB RICHES) give offer choice per audience.
- Negative balance resets, so a losing month does not roll a debt forward.
Pros and cons
Strong and weak points of King Billy in two columns.
| Pros | Cons |
|---|---|
| Lifetime cookie | 35% admin fee, effective NGR near 65% |
| Malta (MGA) plus Curacao license | Bank-transfer withdrawals from 300 EUR |
| RevShare up to 50% and 50% for 3 months | CPA rate not publicly disclosed |
| Two brands, iGB 2019 award | Branded traffic forbidden |
| Negative balance reset | Only three payout methods (bank, Neteller, Skrill) |
How to start
- Open the affiliate site at kingbilly.partners.
- Fill in the application: contact, promotion channels, target GEOs, payout method.
- Confirm the account after passing moderation.
- Pick the King Billy or TOMB RICHES offer and generate your referral link.
- Launch traffic to the allowed Tier-1 and Tier-2 GEOs.
- Collect monthly payouts once the 100 EUR minimum is cleared.
Summary
King Billy suits SEO teams and media buyers on premium Tier-1 that lean on long monetization through RevShare. Its strengths are a lifetime cookie, a Malta license, progressive RevShare up to 50%, and a 50% starter rate for the first three months. The honest limit: a 35% admin fee noticeably trims the real payout, bank-transfer withdrawals start at 300 EUR, and the CPA rate is not publicly disclosed. If your profile is SEO on Australia, Canada, or Japan with an LTV focus, King Billy is one of the strongest options.
Terms and conditions for partners:
Verticals:
Commissions:
Payment methods:
Licenses:
ГЕО:
Australia
Canada
Japan
India
Ireland
New Zealand
Norway
Finland
Portugal
Croatia
Philippines
Malta
China
Contacts:
FAQ
How do I register for King Billy Partners?
Sign-up runs at kingbilly.partners. Create an account, name your King Billy promotion channels, and pass moderation; then the offer and your referral link open. The manager contact is email [email protected].
Which traffic sources perform best and are there limits?
The program accepts various channels (sites, mailers, social media), and the target GEOs are Australia, Canada, Japan, India, Finland, Norway, and other Tier-1 and Tier-2. The main limit is a full ban on branded traffic; check other approaches with a manager.
What drives payout size and are custom terms possible?
RevShare ties to monthly NGR and climbs from 25% to 50%, and new partners get 50% for three months. CPA and hybrid open individually after agreement with the administration, so a custom deal is the main route to a fixed rate.
How does the brand help scale traffic?
King Billy runs two brands on Curacao and Malta licenses, which eases pushes to premium markets with higher trust requirements. The lifetime cookie lifts LTV for RevShare, and the Affilka platform gives transparent analytics.
What support level does a partner get?
Contact runs through email at [email protected]. The program has run since 2017, won the iGB 2019 Best Affiliate Program award, and counts 2000+ partners, so support sits at the level of a mature brand.
What happens to a negative balance?
It resets, so a loss from a weak period does not carry into the next month. That lowers debt risk, though the 35% admin fee should be built into the RevShare math in advance.
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