HELL Partners

HELL Partners is a direct iGaming advertiser running three proprietary brands: Hell Spin, Slotsgem and Ivibet. Media buyers deal with the operator itself, so there is no intermediary layer between the traffic and the payout decision. The affiliate program HELL Partners launched in 2022 covers 20+ GEOs across Tier 1, Tier 2 and Tier 3 markets under a Curacao license. The headline numbers worth knowing before a first call: RevShare to 50%, CPA to 700 EUR, payout threshold at 100 EUR.

HELL Partners affiliate program overview

Onboarding follows the usual direct-advertiser route, minus the queue you get with intermediaries. A partner signs up, gets manager approval, picks a brand, pulls a tracking link and starts buying. Clicks, registrations, deposits and accruals land in the partner dashboard without manual reporting requests.

• Sign-up takes minutes, and once the account clears moderation a partner gets separate tracking links for Hell Spin, Slotsgem and Ivibet plus full dashboard access.
• Revenue is paid on real player deposits, and the RevShare side is calculated on brand NGR for the billing month.
• Three commercial models are live: RevShare to 50%, CPA to 700 EUR, and a hybrid pairing a fixed deposit fee with a reduced revenue share.
• Accepted sources cover ASO, Email, Facebook Ads, In-App, Influencer, Native Ads, PPC, Push, SEO and SMS, so most channels open without a separate sign-off.
• The target map spans 20+ GEOs across Tier 1, Tier 2 and Tier 3, which leaves room for campaigns on markets with very different player value.
• Both solo webmasters and buying teams are accepted, with no public volume requirement gating the application.

Reward structure

Rates move with model, GEO and traffic quality, so the figures below are the public starting points for a negotiation. Exact numbers for a given market and channel are fixed in the individual deal.

Revenue share is built on brand NGR rather than turnover, so the effective percentage should be modelled after the deductions your manager spells out for the specific deal. Working in your favour, negative balance resets at the end of every billing period instead of rolling forward, which caps downside on high-variance months. Product-side conversion the operator quotes also matters here, with click-to-deposit above 25% and repeat deposits above 50%.

Advantages of the HELL Partners affiliate program

The upside is practical rather than promotional, and it shows up in rates, settlement rules and buying freedom.

• The brands belong to the company itself, so rates and payouts are agreed with the brand manager instead of passing through a middle layer.
• RevShare reaches 50% with no mandatory FTD-count tier grid dictating where a partner lands.
• CPA runs to 700 EUR, with the exact rate set against the market and the channel inside a personal agreement.
• Negative balance clears every billing period, so one losing month does not eat into the next payout.
• Declared product conversion sits at 25%+ click-to-deposit and 50%+ on repeat deposits across the three brands.
• Payouts settle through Neteller, Skrill, bank transfer and crypto wallets once the balance clears 100 EUR.
• Traffic source restrictions are close to nonexistent, while branded traffic opens separately once it is approved and the terms are agreed with the affiliate manager.
  

  How to get started

  Getting from first click to first payout takes six steps and no technical integration.

  1. Open the program site through the referral link.
  2. Complete the registration form with contacts, messenger, traffic sources and target GEOs.
  3. Confirm the account by email and wait for manager approval.
  4. Pick a brand among Hell Spin, Slotsgem and Ivibet and generate a tracking link.
  5. Launch traffic and watch clicks, deposits and accruals in the dashboard.
  6. Request a payout once the balance passes 100 EUR via Neteller, Skrill, bank transfer or crypto.

  Summary

  For buyers who want the advertiser on the other end of the chat rather than a reseller, HELL Partners lines up well: three owned products, a Curacao license, real-time reporting and published terms without hidden entry thresholds. The fit is strongest for teams working Tier 1 and Tier 2 mobile inventory, and for SEO webmasters targeting Tier 2 and Tier 3 markets. RevShare to 50%, a resetting negative balance and near-total source freedom are the parts worth building a media plan around. Granted, the NGR base belongs in the maths before anyone models the returns.