First Partners

Two regulated markets, one dashboard: that is the short version of what First Partners does. The program launched in 2023, runs on in-house software and works two owned brands, First and SureBet247, under Nigerian and Ukrainian (PlayCity) licences. Buyers already spending on Lagos or Kyiv traffic are the obvious fit. Payouts land weekly from a 50 USD threshold, which is unusually low for this GEO pair.

Overview of the First Partners affiliate program

Mechanically nothing exotic happens here. You register, get a tracking link, send traffic and watch clicks, sign-ups and deposits in the dashboard. The reporting period closes every seven days, so a media buyer sees the real cost per deposit within a week of launch rather than at the end of a calendar month.

• Three payout models run in parallel: RevShare to 60%, CPA to 200 USD and a hybrid of 50 USD plus 40%.
• The Nigerian and Ukrainian (PlayCity) licences let you run compliant traffic on both markets from a single account.
• Commission accrues on the net revenue generated by players who arrive through your link.
• Eleven traffic types are accepted, among them SEO, PPC, FB Ads, UAC, In-App, ASO, Telegram Ads, TikTok, SMS, Email and influencer placements.
• Target GEOs stop at two countries, Nigeria and Ukraine, and the whole rate card is built around them.
• Negative balance resets between periods, so a losing week does not roll into the next payout.

Reward structure

Rates split two ways: by brand and by traffic channel. First pays materially better than SureBet247, and the Ukrainian CPA grid is priced per source rather than as one flat number.

Here is the quirk worth planning around. The grid rewards channel, not volume: a Ukrainian SEO deposit is worth roughly 80 USD more than the same deposit sourced from FB Ads. Shift budget between channels and your payout moves even when the FTD count stays flat, which makes the source mix a pricing decision rather than a purely operational one.

Advantages of the First Partners affiliate program

• Weekly settlement gives four reinvestment cycles a month instead of one.
• The 50 USD minimum means the first withdrawal is reachable after a handful of deposits.
• Negative balance resets, so one bad test week does not eat into later earnings.
• Withdrawals go out in crypto (Bitcoin, Tether) or straight to Visa and Mastercard.
• Both brands sit in the same account, so testing First against SureBet247 needs no second registration.
• SMS, Telegram Ads and ASO are on the accepted list, which is not standard for programs working these two GEOs.
• The Ukrainian CPA card is published per channel, so unit economics can be modelled before the first dollar is spent.
  

  How to start

  1. Open the program site at 1casino.partners.
  2. Fill in the partner form with contacts, traffic sources, target GEOs and expected volume.
  3. Confirm the account through the email that arrives after submission.
  4. Agree the brand, payout model and rate with your manager.
  5. Pull the tracking link and start sending traffic to the approved GEOs.
  6. Collect weekly payouts from the 50 USD threshold in crypto or to a card.

  Bottom line

  This one suits buyers whose inventory already sits in Nigeria and Ukraine, particularly SEO, PPC and UAC teams. The practical strengths are cash-flow strengths: weekly settlement, a 50 USD floor, a reset on negatives and a published per-channel CPA card. If those two countries are on your plan for the quarter, the numbers can be checked against your own CPD before you commit budget.