Masons Traffic

Masons Traffic buys iGaming traffic has been doing it since 2019. Around 30 specialists split across six departments: affiliate, design, development, tech, account farm, plus analytics and support. Push management sits with a dedicated person rather than being spread around. The GEO spread runs across all three tiers, from Europe down to South Asia and Africa, so an approach that clears in one market gets reworked before it moves to the next.

Almost nothing in the stack is rented. The team runs its own tracker and Telegram bots for reporting, holds its own agency accounts, and keeps a farm department covering accounts, proxies and consumables. Design turns out statics, UGC, prelanders, PWAs and apps, while the in-house dev team writes the buying tools that off-the-shelf software does not cover. Around the buying arm sits a product line of its own: MT-Apps, MT-Agency, MT-ClickBait, MT-Shop and the Masons Partners affiliate side. For an advertiser that adds up to one practical thing, which is that accounts, creatives and apps stay the team’s problem instead of becoming the partner’s.