AdKey.Agency

AdKey.Agency spent its early years inside the Zorka.Mobi marketing holding, an association dating back to 2014, before splitting off as a standalone company built around four in-house functions: media buying, sales, tech development and finance. Headcount passes 100, with more than 40 of those people working directly on traffic acquisition and creative production. The office sits in Warsaw. Alexey Zvertovsky runs the company as CEO alongside COO Dmitry Miasnikov.

The team buys on the advertiser’s side across CPI, CPA, CPL and CPS structures, settling either per FTD or on a share of turnover. Mobile is where the weight sits: proprietary webview apps and PWA builds keep campaigns clear of store moderation cycles, while CTR, CR, ROI and LTV get reworked twice a day rather than weekly. Video and banner creative is produced internally instead of being farmed out. Documented volumes give a sense of scale, with betting campaigns holding 3,000 to 4,000 FTDs a month from October 2020 through September 2021, and the gambling side delivering 14,000 FTDs across the second half of 2020. Advertisers get analytics configured from scratch, a read on their business model and monthly reporting per campaign.