TonyBet

TonyBet has run sportsbook and casino traffic since 2009, holding active licenses in Estonia (ETCB), Latvia, and Spain (DGOJ) on the NetRefer platform. For a media buyer scanning offers across markets, that license spread matters more than the headline rate, since it means fewer geo restrictions to manage across a single dashboard. The program pays CPA up to 800 EUR per qualified player alongside RevShare at 20-30%, plus a 5% sub-affiliate layer for teams that recruit other partners. TonyBet affiliate traffic covers both sports and casino verticals under one account, which is not the norm for single brand programs this size.

Overview of the TonyBet affiliate program

The mechanics follow the standard NetRefer flow: sign up, get a tracking link, push traffic through an approved channel, then check real time reporting inside the dashboard. What sets TonyBet affiliate work apart is the combined sportsbook and casino vertical inside one login, so a partner running both verticals does not need two separate accounts or two separate managers.

• TonyBet accepts traffic from the UK, Spain, Canada, Malta, Estonia and roughly a dozen more markets where the brand holds local licensing.
• Commission runs on three models: RevShare at 20-30%, CPA up to 800 EUR, and a 5% sub-affiliate override on recruited partners’ revenue.
• Approved traffic sources include PPC, SEO, UAC, ASO, in-app and influence channels, while branded TonyBet traffic stays off limits.
• Any affiliate TonyBet accepts after moderation gets a dedicated manager rather than a shared support queue.
• NGR is calculated as Bets minus Wins minus Taxes minus Bonuses minus Admin Fee, a fairly standard formula for a licensed sportsbook operator.
• Payouts run once a month, and a negative balance carries forward into the next cycle instead of resetting.

Reward structure

Three payout models sit on the table, and which one fits depends on the traffic mix a partner is running. The numbers below are the public baseline; anything beyond that gets negotiated directly with a manager.

Admin Fee gets deducted inside the NGR formula before RevShare is calculated, so the real payout percentage lands slightly under the headline range on paper. A negative balance does not reset either; it rolls into the next period until positive NGR clears it.

Advantages of the TonyBet affiliate program

• CPA up to 800 EUR combined with RevShare up to 30% lets a partner switch models without renegotiating terms mid campaign.
• Three active licenses (Estonia, Latvia, Spain) running at once cut the risk of losing an entire GEO to a single regulatory issue.
• TonyBet reports Reg to Dep conversion up to 90% and Click to Dep up to 50% on its own affiliate site, both useful benchmarks for campaign planning.
• Offline sponsorships with the Dublin Racing Festival, the Latvian Football Federation and Virslīga clubs build local brand trust that landing pages alone cannot buy.
• A dedicated affiliate manager handles setup, optimization and ongoing questions instead of routing partners through a general support ticket.
• The brand shows up at iGB Live, SiGMA and ICE each year, giving TonyBet partners a face to meet outside of email threads.
  

  How to start with TonyBet

  1. Go to affiliatestonybet.com and open the affiliate sign up form.
  2. Enter details about yourself or your team, including the main traffic sources and volumes.
  3. Wait for account confirmation from the TonyBet team once the application clears moderation.
  4. Grab the tracking link and pick a payout model, RevShare, CPA or Hybrid, inside the NetRefer dashboard.
  5. Launch traffic through an approved channel: PPC, SEO, UAC, ASO or in-app.
  6. Receive payouts once a month after the affiliate manager confirms the period’s statistics.

  Summary

  TonyBet suits partners who want to run sports and casino traffic under one brand backed by three active licenses at once. The strongest points are CPA up to 800 EUR, the flexibility to move between RevShare and Hybrid, and a dedicated manager at every stage of the relationship. For teams running PPC, SEO or UAC into European GEOs, this is a workable option with a transparent payout structure and an NGR formula spelled out in the program’s own terms.