SBC Summit Tbilisi 2026 from SMH Global

Day one centres on market entry into the region: launch strategies, the practical use of AI in product, and the ongoing fight against unlicensed operators. A dedicated track, the SBC Regulators Forum, brings together regulatory bodies discussing alignment with European standards, and the 2026 edition doubles the number of regulatory bodies represented compared with the previous year.

What to expect

The agenda mixes a trade show floor, conference rooms and a separate regulatory track.

• Conference Track: 70-plus speakers covering regulation, operations, technology and affiliate marketing.
• SBC Regulators Forum: a closed-door track for regional regulators, doubling its number of represented bodies versus 2025.
• Exhibition floor: at least 40 stands from operators, suppliers and affiliate teams.
• Sports Track: sessions on fan engagement, sponsorship and partnerships with sports clubs.
• Evening networking across Tbilisi, plus the SBC Connect app for business matchmaking.

Daily schedule

The event runs across two full days, each with its own thematic focus.

15 July

• Regional Growth Lab: market entry strategies for the region.
• A black-market discussion with regulators and payment providers.
• A session on sports sponsorship and ROI from media partnerships.

16 July

• SBC Regulators Forum: an expanded session for the region’s regulatory bodies.
• Continued exhibition programme and evening networking around the city.

Ticket pricing

An early bird rate is in effect at the time of writing; the price is likely to rise closer to the event date.