SBC Summit 2026 from SBC
SBC Summit 2026 from SBC
It’s no wonder the SBC Summit is called “The Greatest Show in Gaming.” It’s where the industry comes together: its markets, the freshest ideas, and the people shaping its future. The audience here is exactly what you need: from top executives and founders to heads of product, payments, and marketing. The conversations reveal where the sector is headed, and the technologies on display are the ones that will drive the market. You arrive with questions about markets, strategy, and partnerships, and you leave with a clear understanding of your next steps.
Location:
Time:
Two things set it apart. Scale, with 800+ exhibitors and sponsors across four halls, and depth, with six themed conference zones, a Super Stage inside the MEO Arena, plus academies and hands-on workshops. Performance marketers get their own track too: the co-located Affiliate Leaders Summit runs alongside the main event and is free for affiliates. The mood leans festival rather than trade show, with evening parties and a Festival Square that stays open late.
What to expect
The venue is split into sector zones, each covering a different layer of the business. Here is what belongs on a three-day route.
- A four-hall exhibition: 800+ booths across casino (Halls 1, 2, 4), sports betting (Hall 3) and payments (Payment Expert Summit, Hall 4), with live product demos.
- Super Stage at the MEO Arena: the headline stage mixing C-level industry leaders with guest names from sport and business.
- Five conference stages: Global & Emerging Markets, Technology & Innovation, Payment Expert Summit, Regulation & Compliance, and Product Innovation Showcase.
- Affiliate Leaders Summit: a co-located event with its own hall and stage on affiliate strategy, adtech and user acquisition, free entry for affiliates.
- Tech Academies: AI, Gamification, Marketing and Web 3.0 academies with practical workshops, unlocked through the Education+ upgrade at 249 EUR.
- Startup Hub: a demo zone plus the First Pitch stage, where five teams present to a panel of judges and investors.
- Networking programme: Speed Networking, themed Show Floor Tours and eight regulatory meet-ups daily, run with IAGR and IMGL.
- Festival Square and Food Festival: a Beer Garden, Cocktail and Piano Bar and six food zones, open until 20:00 on Tuesday and Wednesday and 17:00 on Thursday.
Daily programme
The show runs three days, 29 September to 1 October. Exact session times sit in the official agenda and the SBC Connect app, so the anchors below give you the shape of each day.
- Tuesday, 29 September: exhibition and conference stages open, first regulatory meet-ups, then the Opening Party at Pavilhão Carlos Lopes in the evening.
- Wednesday, 30 September: a full day of sessions, Speed Networking and Show Floor Tours, with Festival Square open until 20:00.
- Thursday, 1 October: closing sessions, Festival Square until 17:00, then INFINITY Lisbon at the MEO Arena from 20:00 to 03:30, headlined by Tiësto and Blasterjaxx.
- Start times for individual talks: to be confirmed via the official schedule.
Ticket options
There is no single pass. Five tiers run alongside complimentary entry for operators, affiliates and regulators. Prices below are the early-bird rate, with the standard price in brackets.
| Tickets | Price |
| Expo Pass | 0 EUR |
| Conference Pass | 419 EUR (599 EUR) |
| Networking Pass | 419 EUR (599 EUR) |
| Business Pass | 559 EUR (799 EUR) |
| VIP Pass | 699 EUR (999 EUR) |
| Education+ | 249 EUR |
| Party Pass | 149 EUR |
Booking three or more passes unlocks an extra group discount. Operators, affiliates and regulators apply for a free pass, and the relationship team reviews each application within 3-5 working days.
Verticals:
Betting
Gambling
iGaming
FinTech
