Better Collective

Better Collective is one of the world’s largest digital sports media groups, operating as a publisher-affiliate rather than a buying agency: instead of renting traffic, it creates and acquires content brands with their own built-in audiences.

The Action Network, HLTV, FUTBIN, VegasInsider, and Playmaker HQ projects collectively generate over 400 million visits per month, which the group converts into sign-ups and deposits for licensed bookmakers. Revenue is generated primarily through revenue-share and CPA agreements with operators, enhanced by its proprietary ad-tech platform AdVantage and the AI betting assistant Playbook, distributed through a global partnership with X.