100FTD

100FTD is a media buying team in the iGaming vertical, active in the traffic market since 2017 and focused on gambling since 2023. It is more than a buying unit: the team has built an ecosystem of six proprietary products around media buying — an ad network, a CRM, two news portals, and a forum. This infrastructure lets it control the full lead journey and optimise campaigns at the level of its own tools.

The team works directly with advertisers on a budget-based model, tracking ROI, NGR, and deposit volume in real time for every media buyer. A dedicated strategy is built for each brand and GEO, while the arbitrage unit provides clear recommendations for platform and product optimisation. The team numbers around 80 specialists, with a management group that has worked hands-on with traffic daily for eight years.