The Sharklink Case: €100,000+ on AU – how a retest gave a new result

In this case study, we’re sharing the results achieved by our webmaster, with whom we’ve been working for quite some time.

We’re well aware that SEO traffic is one of the most challenging areas in the gambling industry: it involves a long cycle, a great deal of uncertainty, and results aren’t always immediately apparent. That’s precisely why analytics, patience and the right choice of product are absolutely crucial here.

Input data:
Geo: Australia
Vertical: Gambling
Traffic source: SEO
Cooperation model: Hybrid

How we approached testing:

The testing was not haphazard.

We allocated around 100 clicks to each product and made decisions based on key metrics:

1. Click → Registration
2. Registration → Deposit

This allowed us to quickly weed out weak options and retain those with potential.

The tests were conducted across a network of websites, which allowed us to:

• collect data more quickly
• see the real picture across different traffic segments
• make more accurate decisions

The main objective was not simply to find ‘something that converts’, but to understand the patterns and find a product that delivers results in the long term.

Product 1: Zoome 

Clicks: 1824
Registrations: 199
Prequalified: 35
Duplicates: 20
Currency: EUR
Number of FTDs: 39
FTD total: €1,340.79
Number of deposits: 1,128
Deposit total: €59,511.33
Number of cashouts: 90
Cashout total: €35,731.48
Casino NGR: €12,020.11

As the statistics show, Zoome did not initially appear to be a clear frontrunner.

The number of registrations and first deposits was on a par with the other products tested, with no significant lead or particular momentum. At this stage, it was viewed as one of several viable, but not priority, options.

However, upon closer analysis, it became apparent that user behaviour differed.

This is clearly evident in the current statistics: when searching for offers, we focused on an average EPC of $7–12 as a basis for scaling. The average number of deposits per player is around 35, which directly indicates strong product retention.

Players did not limit themselves to a single deposit – on the contrary, they began to return and make repeat deposits. This is clearly evident from the total number of deposits, which significantly exceeds the number of initial deposits, whilst the average deposit remains at around €1,700.

We also noted the presence of cashouts, which further confirms that the traffic was active and users were genuinely engaging with the product, rather than simply making a one-off deposit.

Key point:

The product’s retention department has a significant impact on the outcome, but it is usually a ‘black box’ for the webmaster.

Ultimately, Zoom proved itself to be a product with strong user retention.

And although this wasn’t immediately apparent in the short term, over the long term it began to generate the bulk of its revenue.

Product 2: Trip2Vip

Clicks: 6341
Registrations: 535
Prequalified: 124
Duplicates: 13
Currency: EUR
Number of FTDs: 126
FTD total: €3415.8
Number of deposits: 751
Deposit total: €3415.8
Number of cashouts: 22
Cashout total: €13256.98
Casino NGR: €13914.0

Using Trip2Vip, the webmaster ran several separate campaigns, which allowed us to assess the product not just within a single test, but over time.

An interesting point – after the first traffic drive, the advertiser wasn’t interested in continuing.

But our business development team got involved in the process and:

– agreed on an additional test

– highlighted the traffic’s potential

– secured another chance for the webmaster

And that was the turning point.

After relaunching:

• traffic picked up
• repeat deposits started coming in
• the product began to build volume

As can be seen from the screenshots, the total amount of deposits for this product was €40,820, with an average deposit of €324, and this is important – the result did not materialise immediately, but gradually, over the course of several launches.

With each subsequent influx, it became clear that:

1. users are beginning to engage more actively with the product
2. repeat deposits are appearing
3. the total volume of deposits is gradually accumulating

In other words, the product has found its footing over time and has begun to generate a stable income.

Even now, following the conclusion of active testing, the traffic generated during that period continues to generate revenue.

Alongside the second product in this GEO, the webmaster continues to receive their Hybrid commission to this day, which once again confirms the value of a long-term approach.

Key takeaways from this case study

SEO traffic is always a long-term endeavour. There are rarely any quick wins here, which is why it is not the initial test that plays a key role, but the ability to interpret data correctly and make decisions based on it.

In this case study, products that initially looked average eventually became the main source of revenue. This confirms once again that initial conversion does not always reflect the offer’s true potential. A far more important factor is the player’s behaviour after the first deposit; it is retention that generates the bulk of the profit when working on a RevShare basis.

It is also worth noting the role of communication with the advertiser. In situations where a product does not show results immediately, the decision often depends not only on the figures, but also on how well the dialogue is structured. An additional test, agreed with the advertiser, proved to be a turning point in this case and directly influenced the final result.

Thus, effective work with SEO traffic is a combination of analytics, patience, understanding of the product, and proper interaction between all parties.

Why webmasters choose to work with us

We structure our work not around individual offers, but around the webmaster’s results.

At the start of our collaboration, we help select products that suit a specific type of traffic and immediately establish a testing approach. During the process, the team analyses key metrics, tracks user behaviour and provides recommendations that enable more accurate decision-making, rather than acting at random.

We pay particular attention to working with advertisers. In complex cases, the business development team helps to coordinate additional tests, improve conditions and find solutions where others give up after the first setback.

We can also support the webmaster with resources – from copywriting to advice on structure and approach to SEO traffic.

As a result, the webmaster receives not just access to offers, but comprehensive support that directly impacts their income in the long term.

If you want to become our next success story – get in touch with the Sharklink managers.