Improvely

Improvely is a conversion tracking and click fraud monitoring service that helps build marketing on accurate data. The platform collects information about marketing visits, shows the sources of registrations and sales, and makes it possible to assess which channels truly deliver results and which do not. Improvely is used in performance marketing, PPC, affiliate operations, and agency work, where it is important to control the budget, understand the effectiveness of each traffic source, and identify losses in time.

The service works as a unified system for tracking marketing activity in one place. Improvely supports tracking links, conversion tracking code, visitor labeling code, API, import of advertising costs from Google and Bing, as well as import of commissions from affiliate networks. The platform is suitable for solo specialists, teams, and agencies, as it provides client access and may support sub-accounts and white-label reporting. The main advantage of Improvely lies in combining conversion tracking, click fraud monitoring, and client-ready reporting within one tool with a clear interface.