What is Gambling Traffic Arbitrage - Traffic Sources for Arbitrage by SharkLink
Gambling traffic: a treasure map for an arbitrator!
Arbitrage gambling traffic is a real chase for a gambling customer and big money. Driving traffic to gambling offers in the gambling vertical has huge profit potential. However, competition in the niche is very high, and the rules of the game are quite peculiar. To avoid draining all your money on expenses and ineffective advertising, it is highly desirable for an arbitrator to know most of the secrets of attracting traffic for gambling offers, as well as not to rely on just one traffic source.
Gambling vertical: where to find a gambling customer and not "burn out".
The gambling niche that affiliate marketing offers is more like an exclusive club for those who are not afraid to take risks and are ready to play for the high stakes. In this case, the main task of a webmaster is to find users who are potentially interested in gambling and thrilling experiences. Then this target audience is directed to applications or directly to online casino websites, bookmakers, or poker rooms. For each player referred who makes their first deposit, the media buyer receives a reward from the affiliate network or direct advertiser. Working with an affiliate network is preferable for a webmaster, as it serves as a guarantor of receiving payments in case the advertiser turns out to be dishonest.
Why the gambling vertical attracts arbitrators:
- Big payouts. The characteristic and main feature of the gambling vertical is that here you can relatively quickly earn quite large sums of money. In highly competitive conditions, advertisers and affiliate networks are willing to pay significant commissions for each "hot" user with a high rate of repeat deposits;
- Wide audience. Gambling is of interest to users all over the world. Therefore, you can find your target audience in almost any corner of the planet where there is access to the Internet;
- Large selection of offers. Today, the gambling offer market boasts a variety of online casinos with various game formats, bonuses, live poker rooms for fans of intellectual battles, etc. It means that almost any user can be motivated to make a deposit;
- Flexibility and variety of tools. Another advantage of gambling offers is the ability to promote them in completely different sources and using different formats. These can be text ads, banners, native integrations in articles, videos, publications on forums and in thematic chats, newsletters, etc.
Gambling traffic sources in 2024: where to catch the target audience
Selecting the right traffic source is like choosing the right fishing rod for a fisherman. This determines what audience the webmaster can attract and how large his profit will be.Below we will look at several popular sources that are considered quite effective in the arbitration community for promoting gambling offers in 2024.
Social media
Social networks have not lost their popularity for two decades, and 90%+ of all Internet users have a registered profile in at least one of them. Let’s take a closer look at the social networks with the largest audiences.
Despite strict rules, strict moderation, regular storms and innovations not in favor of affiliates, Facebook remains one of the main sources of traffic for the gambling vertical. The secret to success here lies in the ability to masterfully bypass platform limitations.
For example, relatively white methods in the category of UBT traffic include the creation of thematic groups and communities for fans of poker, sports betting, and online casinos. The webmaster’s job is to fill such communities with interesting content and unobtrusively promote offers. Often, the warmed-up audience is not immediately redirected to the offer’s website, but, for example, to a closed Telegram channel
Gray methods include launching an advertising campaign with careful targeting of users interested in sports, gambling, and finance. At the same time, webmasters are forced to use cloaca, as well as pre-landing pages with bonuses and creatives that will not arouse suspicion among moderators for a certain period. Also, mobile applications remain a popular solution as pre-landing and cloaca
This social network is dominated by content for a visual audience. Instagram, like Facebook, is perfect for advertising gambling offers.
The webmaster has several options for attracting targeted traffic: targeting, cooperation with popular bloggers, holding competitions and prize draws (free spins, deposit bonuses, cashback, etc.) for participation or victory.
TikTok
The platform, where the main type of content is short viral videos, gives web companies unique opportunities to work with the gambling vertical. As an example, here are several formats for such promotion:
- Streams. The webmaster can independently or with the involvement of third-party streamers from a warmed-up account demonstrate the process of playing in an online casino on the offer website and direct viewers to a Telegram channel or DM on Instagram;
- Viral challenges. You can also launch challenges indirectly related to gambling or sports and motivate users to make their own videos, thereby expanding the audience of the offer;
- Collaboration with famous content authors. TikTokers with an audience of thousands or millions can be offered cooperation with native promotion of an offer using a referral link or a webmaster’s promo code. Content authors work for a fixed cost or a percentage of net profit;
- Making your own creative content. One of the longest and most labor-intensive methods is to create interesting, funny gambling videos using popular TikTok trends and music.
Контекстна реклама
For many years, contextual advertising has remained one of the most effective, accurate and fastest sources of attracting traffic for gambling offers, even despite the limitations of advertising platforms. But it is not recommended to enter this source without experience of loading in other sources, as well as a minimum budget of $3,000-5,000.
Google Ads
Google Ads is the largest and most famous platform for promotion using contextual advertising. In this case, ads are shown only to those users who themselves are looking for information about gambling or a specific gambling offer.
To do this, the webmaster sets up an advertising campaign using pre-selected relevant keywords, as well as interest targeting settings. Then, like any other source of paid traffic, all that remains is to optimize and scale the advertising campaign to maximize CR and profit.
Bing Ads
This advertising source is not as popular as Google Ads, but it also provides a lot of opportunities to attract the target audience to gambling offers.
At the same time, there is not so much competition in Bing Ads, and this can significantly reduce the cost per click and increase the CTR of ads, CR and ROI of the campaign. Also, moderation on this platform is not as strict as on Google. Accordingly, promoting gambling offers here is not as difficult as in another search giant.
Push notifications
Another ancient source that has been tried to be buried at least 5 times over the past 10 years is push networks. Such networks allow you to send push notifications to users’ devices, bypassing many restrictions. Most of these advertising networks today provide webmasters with the ability to fine-tune push mailings, including the exact display time in accordance with the time zone of the target geo.
It is also worth noting that the webmaster will have to spend time searching for a reliable network with high-quality traffic. This is due to the fact that 90% of advertising networks often use bot traffic and click fraud.
Email Marketing
Emails - this source, with a skillful approach, can generate dozens of high rollers. This is due to the fact that the work is carried out with a warm audience that is already familiar with the brand or a certain offer. But in this case, the tactic of frontal attack on users in the first letter is useless. It is important to be able to build correct communication and a marketing approach with truly valuable content.
You can make a subscriber base by yourself using registration forms on the website and lead generation on social networks. Also, such databases can be purchased from trusted suppliers, but their cost can range from several hundred to tens of thousands of dollars.
In dealing with Emails, it is imperative to segment the subscriber base into groups by interests, age (if you have access to such information), location, and only then send personalized messages.
Teaser networks
Teasers are another long-standing source of traffic, in which advertisements with eye-catching headlines and images attract the attention of users through emotionality and are placed on relevant platforms.
Typically, teasers are posted on sites where the predominant audience is potentially interested in gambling, news and entertainment content. This advertising format is often found on online movie theater websites.
ASO
ASO (App Store Optimization) — this is the optimization of mobile applications for search in the App Store and Google Play. In the context of gambling, ASO helps attract users who are looking for gambling applications directly in stores.
Organic promotion of gambling applications in official stores involves:
- Optimizing the title and description of the application with the introduction of relevant keywords that are often entered by users;
- Using attractive screenshots and videos demonstrating gameplay, bonuses and big wins.
- Collect positive reviews and increase your rating.
The main advantages of ASO are getting organic traffic, long-term effect and relatively low cost in contrast to paid advertising.
Among the disadvantages, experienced ASO optimizers highlight high competition and significant time spent to obtain tangible results. Since ASO is a fairly popular source today, webmasters often have to compete with applications from large casino brands that have a whole staff of specialists and large budgets.
SEO and content marketing
SEO optimization and content marketing have remained one of the earliest and highest-quality sources of traffic in any niche, including gambling, for many years. Advertisers and affiliate networks are hunting for this kind of traffic and are ready to give higher rates to webmasters with a high-quality target audience.
In the gambling vertical, SEO and content marketing consists of creating thematic websites and blogs dedicated to gambling. This makes it possible to receive stable traffic from organic search engine results.
Gambling sites are often large portals with interesting, useful and detailed articles on the gambling topic . These could be reviews and ratings of certain online casinos, individual slots and other games, betting strategies, industry news, etc. It is becoming increasingly difficult to promote such content in organic search results, but in any case, the basic tasks of a webmaster are based on selecting relevant keywords and applying various SEO techniques.
Mobile traffic
The last on our list, but not on the Internet, source of target audience for the gambling vertical is In-app advertising. These are the same ads that users see inside mobile applications.
This type of advertising also requires significant financial investments, but the risk of losing the advertising budget is quite high. An example of an advertising platform that can be used to place gambling ads is Unity Ads.
Working with this source, the webmaster should place advertising only in those applications that are most often used by the potential target audience of the offer. For example, these could be games for adults or entertainment applications.
In addition, it is important to make sure in the first stages of advertising that ads and landing pages are adaptable to different mobile devices. Also critical in this source are the loading speed of the landing page or application, as well as its high level of usability.
Conclusion
Gambling arbitrage is a profitable but complex niche. To achieve success, you need to constantly improve your knowledge, test new traffic sources, analyze the effectiveness of campaigns and adapt to market changes. And the SharkLink affiliate network will help you find a profitable offer for almost any source.